Mostly likely, you are receiving daily notices of Webinar opportunities. How do you separate the good from the not so good? When does it make sense to pay or go for a freebie? Here’s the bottom line …. Nothing is free. The intent of any freebie is to eventually sell something. You are offering a book, a product or a service to an audience who may or may not know you or what you believe. Even if you are giving it away you must build trust between you and your intended audience.
I’d be interested in how you view “trust”. How do you know when you have it?
I look forward to your thoughts.
Michael Zabinski, www.TheWebinarMentor.com
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